| Est. || 2018 |
The interface is the easy part.
I design what makes it scale.
I design what makes it scale.
From 0→1 launches to platform-scale systems,
I design what connects users, products,
and business outcomes.
I design what connects users, products,
and business outcomes.
The Blend
Four blends of practice.
Each project, a different blend of constraints, craft, and consequence. The first opens onto a full case study.
02
Vera AI Platform
Designed the foundational AI platform that unified Vagaro's next generation of AI agents, creating reusable conversation patterns, interaction models, and workflows across support, reporting, business creation experiences, and future AI capabilities now built upon.
Reduced support workload by increasing AI support deflection from 60% to 90%, while establishing reusable patterns for future AI products.
03
Connect Messaging Platform
Discovered a revenue leak hidden inside customer conversations and transformed messaging into a revenue-generating communication platform.
Designed it as a conversion engine that increased appointment conversions by 54% for businesses, with 25% MoM user growth.
04
MySite Website Builder
Reimagined Vagaro's website platform, migrating thousands of businesses to a modern builder while improving adoption and doubling subscription pricing.
Migrated the entire customer base with only 3% churn while doubling subscription revenue from $10 to $20 per month.