I design the systems that make complex products feel inevitable.

Turning ambiguous problems into structured, scalable product experiences — from 0→1 builds to platform-level systems. Eight years designing software that touches millions of small, repeated moments.

Most recentSenior Product Designer, Vagaro

The Blend

Four blends of practice.

Each project, a different blend of constraints, craft, and consequence. The first two open onto full case studies.

Vera Fill My Books

Replaced a $10/month subscription with a performance-based model projected to generate $6M in 6 months. Sole designer across 5 platforms.

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Vera AI Platform

Designed the foundational AI interaction layer — confidence-aware outputs, semantic loading states, and composable primitives used by 50K+ daily users.

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Vera

Support Agent

My client hasn't received their invoice.

Vera

I found the issue — Invoice #1042 was sent to an outdated email address.

Client: Sarah Mitchell

Invoice #1042

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Connect Messaging Platform

Unified messaging experience across web and mobile for a B2B SaaS platform serving 200+ enterprise clients.

Key Contributions

—Led end-to-end design of threaded conversations and channel architecture
—Established component library reducing design-to-dev handoff time by 60%
—Collaborated with PM to define engagement metrics framework

MySite Website Builder

Drag-and-drop website builder enabling non-technical users to create professional sites in under 30 minutes.

Key Contributions

—Designed modular template system with 12 customisable blocks
—Introduced contextual editing patterns reducing time-to-publish by 45%
—Led usability research programme across 3 beta cohorts